Swave develops holographic eXtended reality technology to make virtual reality practically indistinguishable from the real world.
The demand for eXtended Reality (XR) technology that enhances or replaces our view of the world is exploding with the rapid emergence of the metaverse, a 3D world where participants can interact with people, objects and places and other applications benefiting from truly realistic 3D experiences.
Many attempts were made to create lifelike 3D displays, but so far they all failed to become mainstream, because they don’t meet the viewers experience and expectations. These technologies “trick” the user’s vision to see a 3D image, but consequently have many limitations. They often cause viewer discomfort and headaches, are low quality and resolution, and when the viewer is moving around the 3D image, artefacts become visible that make this an inferior experience.
The goal is to create augmented (AR), virtual (VR) and eXtended Reality (XR) technology, something that could pass the "visual Turing Test," or the point where virtual reality is practically indistinguishable from the real world. That's the Holy Grail for XR and metaverse enthusiasts.
Swave’s Holographic eXtended Reality (HXR) microchip technology is exactly this Holy Grail of the metaverse, delivering lifelike, high-resolution 3D images that are viewable with the naked eye, with no compromises. HXR technology enables 1000x better pixel resolution with billions of tiny, densely packed pixels to enable true Holographic eXtended Reality (HXR) vision without requiring viewers to wear smart AR/VR headsets or prescription glasses. Swave’s HXR technology projects truly realistic holographic images that eliminate today’s AR/VR/XR challenges of focal depth and eye tracking, so viewers can easily focus on nearby and faraway objects. Most importantly, the HXR chips are manufactured using standard CMOS technology, which enables cost-effective scaling.
Swave Photonics is a spin-off of Imec and VUB, and the culmination of many years of research. Theodore Marescaux, CEO and founder said, “Swave is focused with fundamental technology we have been developing for more than five years through substantial R&D programs at imec and VUB” Leveraging advances in photonics and holography based on diffractive optics, Swave’s HXR gigapixel technology targets metaverse platforms, 360-degree holographic walls, 3D gaming, AR/VR/XR glasses, collaborative video conferencing, and heads-up displays for automotive and aerospace systems. These applications powered by HXR gigapixel technology will be capable of passing the visual Turing test in which virtual reality is practically indistinguishable from real-world images that humans see with their own eyes. Swave technology can also power holographic headsets that deliver immersive 3D AR/VR/XR experiences with stunning high resolution, perfect depth of focus and 180-degree to 360-degree viewing angles, all without the headaches experienced by users of conventional headsets.
Swave Photonics is a fabless semiconductor company that designs and markets holographic chips based on proprietary diffractive photonics technology. Its mission is to bring the metaverse to life and enable display manufacturers and content creators to disrupt the visualization market with immersive, ultra-high-resolution, lifelike, true holographic displays. Swave envisions a world where holographic displays give everyone the power to visualize the impossible, collaborate and accomplish more. Its breakthrough Holographic eXtended Reality gigapixel technology will play a key role in the future of work by enabling people everywhere to engage in immersive video conferences while working remotely. Swave plans to partner with leading AR/VR/XR and metaverse platforms, so companies can have a shared, lifelike 3D experience of meeting around a conference table.
True, lifelike and immersive metaverse experiences powered by Swave technology are poised to replace every AR/VR display and headset to the point where virtual, augmented or eXtended reality is practically indistinguishable from the real world.
As for the road ahead, Theodore said, “Our vision is to help build the fundamental holographic technology to bring the metaverse to life and work. Swave’s HXR gigapixel technology will forever change the way we see and experience displayed still images, videos and live imaging. True, lifelike and immersive metaverse experiences powered by Swave technology are poised to replace every AR/VR display and headset to the point where virtual, augmented or eXtended reality is practically indistinguishable from the real world. We are convinced that Swave’s transformative gigapixel holographic technology can fuel the $93 billion AR/VR, metaverse market and will position Swave to enable an upgrade to today’s challenging AR/VR immersive experiences.”
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